Why the need for the term metrosexuality?

This is a video that on metrosexuality. Basically, in the video they are asking people on the street about metrosexuality.

What's interesting about metrosexuality is the term itself. It's a way to make sure that men keep their masculinity in the eyes of society while transgressing gender boundaries. Metrosexuality is a way for heterosexual men (as well as same gender loving males)to feel comfortable about being hyper-masculine as well as more into their fashion and hygiene without having to worry about being questioned.

However, females do not get a term to hide under when they trangress gender boundaries. It's like a double standard (giving men the okay to mingle inbetween and not be stigmatized but not giving females the same option). It's okay but not widely accepted if men are metrosexual but it's not okay at all if women are more masculine in the way they perform gender.

Gender is comstructed so that there is not a gray area between sexes (Gender polarization). There has to be a difference between male and female. But why does it have to be that way? Why is it wrong for a man to shower longer than a female or take longer to get ready?

Why is it a problem for men to care more for there appearance, hygiene, or fashion a little more than usual? But what is the usual?

Where are the lines drawn?

Why is there a need for the term metrosexual?

Why do individuals have to hide under a label?

Is there anything really wrong with trangressing gender boundaries?
Why are there boundaries? How do we know when we've crossed them?

Feel free to comment on whatever you want these are just some questions to get you thinkING!!!